Many people underestimate the importance of updating their website. Keeping a fresh new look, implementing new user interfaces, keeping fresh content, and a few other tips can get your website ready for the next years to come.
Here are six things you can do right now to ensure that you are getting the most from your website.
1. Content and Story Interaction
Engaging new content is paramount to the continued success of any website. Web trend for the future will likely lead to story based content. Many of the best websites in the next year will be focusing around stories which engage the viewer and promote more extensive user interaction. To increase user interaction more website designs will turn to animation in order to push story telling. The Next Web remarks on the importance of user interaction and story telling:
Interaction paired with animation used in website design – when tastefully done – can bring the wow factor to your site.
2. Longer Scrolling: Updating Navigation
One of the most popular up-coming trends in the field of web design will certainly be longer or extended scrolling navigation. As smartphones become more and more ubiquitous surfing the web has shifted from the home computer to handheld devices. A Huffington Post article comments on longer scrolling:
As web users have shifted predominantly from using desktop computers to smartphones and tablets, or at least adding the latter to their arsenal, it’s become easier simply to scroll, instead of clicking small links to navigate from page to page.
Trying to navigate a website by clicking through small links can be difficult and frustrating on a handheld device, more companies are designing their site navigation around a long continuous scrolling format. The scrolling format will make it much easier for users to reach your information adding value to your current website.
3. Responsive Design
Responsive design is not just an upcoming trend, but now an absolute necessity. Users are proving impatient with web designs that are difficult and slow to navigate. J Juette from the department of web design degree from Platt College remarks, web design needs to “compliment the revolutionary changes in interactive design that have catapulted the primarily print media area of graphic design into new arenas that combine audio, video, text, graphics, animation and commerce for the web world.”
This makes response times a challenge. Web designs should take advantage of new technologies like liquid layouts, CSS grid systems, and faster query systems. When updating your website it is important to remember that every device has its own inherent capabilities and your web design needs to account for that reality.
4. Header Background Images
New trends in web design are sometimes driven by the desire to break with traditions or past trends. Large header backgrounds were all the rage. What better way to grab a users attention then with a beautiful or engaging header background image, right? Well, the winds of change are shifting and many upcoming web designs will lose the large background images, choosing instead a more sleek look.
Eliminating large images from your website will also increase the loading speed. Many users want information and fast access. Getting bogged down while waiting for an image to load may drive users elsewhere.
Photography can be a great addition to enhance the look and feel of a website. But only if that photography is professional. Stock images will always play a role for some types of advertising, but most users should avoid them at all costs. If you can take beautiful and professional pictures yourself then you should create your own unique images. This will allow you the freedom to get the image you actually want and help add a personal touch, one not shared with the rest of the web world. If you are unable to take your own professional image, it can be worth the money to hire a professional. Human are visual and the right photo can really up your user engagement.
The next generation of web designs will be using large expressive type. Not only is large type easier to read on small digital devices, expressive typology is better showcased. Blog posts written for Web Designer Depot remarks on the importance of eye-catching typography:
Large type tends to quickly grab the viewer’s attention, screaming at them “Focus on me!”. This makes it great for any elements on your site that you really want to highlight and want your visitors to immediately see, such as calls to action and your main titles.